BEYOND THE BOX
The SS21 Global Color Direction (Beyond the Box) is inspired by the experimental lighting popping up in boutique fitness classes, like Barry's Bootcamp or Rumble Boxing. Dark bases are popped with sharp accents of neons and colored gradients that glow under the lights. Colors are artificial and bright, creating bold colorways for a digital age and in IRL.
Neon colors were selected based on their appearance under UV lights
