Areas of Expertise:
Creative Strategy
Color, Material, & Finish
Product Design
Director of Creative Services, Color & Trend at Reebok
Creative leader with extensive experience in global brand strategy, creative direction, and color/CMF. Proven ability to lead teams in creating cohesive brand guidelines and trend-forward solutions that align creative vision with business objectives. Combining a background in product design with a Master’s degree in Global Business, I excel at driving brand growth through strategic insight, collaboration, and consumer-focused innovation.
Email
briggs.m.michelle@gmail.com
Phone
(614) 832-8847
Featured
Tex Talk Podcast Ep 3: Reebok’s Senior Design Manager, Michelle Briggs
Hear from Reebok's Senior Design Manager, Michelle Briggs as she discusses her Color team's approach to innovation and sustainability.
WHY WE STILL LOVE NEON
“I think we gravitate towards bright neon colors because they are daring, empowering, and have the ability to restore confidence,” says Michelle Briggs, Sr. Design Manager, Color & Trends at Reebok. So, whether you’ve been rocking this trend for years or you’re curious about where it started, Briggs breaks it down for you.
LESS COLOR, MORE STYLE
Throughout the last few years, Reebok has focused its environmental efforts around REECYCLED (where plastic gets a second life) and REEGROW (where shoes are made from things that grow). In honor of Earth Day, we’re shining a spotlight on Reebok’S Natural Dye pieces, which have quickly become a fan favorite.
DAAP GRADS LAUNCH APT. 25 VINTAGE GOODS RE-COMMERCE SITE
"Apt. 25 is all about giving old products a new life and encouraging consumers to shop secondhand"
DAAP FASHION SERIES
It’s day three of our DAAP Fashion Series, and we’re introducing two more young designers: Michelle Briggs and Calle Evans.