FW22 COLOR DIRECTION: REEBOK X REEBOK
For the Fall/Winter 2022 season, Reebok’s creative direction and color strategy draw inspiration from the brand’s iconic history and design DNA. This return to heritage reintroduces a brand-proud aesthetic with authentic colors and combinations that have stood the test of time.
The key color story below is inspired by Reebok's Preseason era, echoing the daring and expressive attitude of Reebok in the 90s. The capsule emphasizes Reebok's iconic bold color-blocking, which nods to nostalgia while maintaining its timeless appeal.