REEBOK FW20 GLOBAL COLOR

The Color Direction for Reebok’s Fall 2020 global product focuses on the themes GEAR UP, TOUGHEN UP, and LIGHTEN UP. Q3's heat (brand-driving) colors, high vis orange, instinct red, and maroon, evoke a sport-coded nostalgia, while Q4's winterized whites aim to defy the darkness of fall/winter. High vis attributes, like colored reflective and iridescence, allow products to stand out on-screen and IRL.