ZIG KINETICA
The brief for this project was to create the concept and color story for the FW19 Zig Kinetica launch and SS20 product rollout that speaks to the function of energy return.
The Zig Kinetica unleashes energy through its uncontained color blocking. Neon colors are filtered through layered transparency and then exposed to reveal small hits of daring color. This combination of layered color and material creates a faux glow or “energy releasing” effect.
CONSUMER
Versastyle consumer: blurs the line between fashion and function
Wants fashion-forward silhouettes with performance materials
Seeking hybrid products with dual functionality that meet their multifaceted tastes and goals (from work to workout, to the rest of their life)
Looking for footwear that takes them where they need to go and feels authentic to their style
Demand style, performance, fit, and comfort
Reebok x Conor McGregor
Zig Kinetica launch colorway featured on Conor McGregor in the "Sport the Unexpected" campaign.