BUILT FOR HER.

In 2024, Reebok's primary focus was on supporting women as part of its brand strategy, which aimed to return to its iconic roots. Reebok has a long history of championing women in sports, beginning with the launch of the first athletic shoe specifically designed for women, the Freestyle.

The Built for Her collection was designed with the female body in mind, featuring bold contours, sculpted lines, and shaped seaming to prioritize comfort while empowering women with style and confidence.

The following pages detail the color strategy and application for the Built for Her collection, which ultimately evolved into Reebok's Not Made to Be Subtle campaign, featuring the brand's newest athlete, Angel Reese.