2026 SPORT FORECAST
This project explored three key macro trends set to shape the Sports & Outdoor industry in 2026, focusing on changes in consumer behavior, evolving lifestyles, and broader cultural influences. Designed to inform future product development across team, field, court, and club sports, the work combined strategic forecasting with visual storytelling to identify meaningful opportunities for innovation in apparel, gear, and equipment. The outcome reflects a deep understanding of industry dynamics and the ability to translate emerging trends into clear, actionable direction for forward-thinking sports brands.
BIG IDEAS
Youth
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Safety
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Inclusivity
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Women
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Global Expansion
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Tech & Analytics
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Eco-conscious
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Connection & Community
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Repair & Resale
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Youth • Safety • Inclusivity • Women • Global Expansion • Tech & Analytics • Eco-conscious • Connection & Community • Repair & Resale •
PROCESS
SOURCES