SharkNinja HydroDuo: CMF Study

The HydroDuo is a modern sweeper that combines the function of a broom and mop into one. This innovative product redefines home cleaning with its unique "all-in-the-head" nozzle, which significantly enhances the performance and utility of traditional brooms and mops. It offers impressive visual appeal and convenient grab-and-go functionality.

This CMF study focuses on finishes and materials highlighting HydroDuo’s premium performance and home-worthy appeal. As moms are the largest consumer group in this category, the CMF strategy targets various female archetypes—balancing functionality, ease of use, and modern aesthetics. From color to texture, the design enhances its functionality while ensuring a modern, stylish presence in any home.